Episode 21 - From plastic surgery to pioneering private practice (part 1) with Adrian Richards, medical director at iQonic Aesthetics
Confidence To Thrive - a podcast for ambitious healthcare practitioners and entrepreneurs
<p>Episode 21 - From plastic surgery to pioneering private practice (part 1) with Adrian Richards, medical director at iQonic Aesthetics</p>
<p>In this episode of Confidence to Thrive, Christopher Cloke Browne and Roger Houston, directors at Owlicity speak with Adrian Richards, a highly respected plastic and cosmetic surgeon and medical director at iQonic Aesthetics.</p>
<p>Adrian shares his career path from UK plastic surgery training and NHS consultant work to pioneering private practice and building multiple businesses across training, non-surgical aesthetics and surgery. </p>
<p>He explains how his exposure to international practice highlighted gaps in UK training for treatments like botulinum toxin and fillers, leading to the creation of Cosmetic Courses and broader work with regulation and standards. </p>
<p>Adrian describes launching the Aurora group practice, merging with The Private Clinic in 2016, and later helping establish iQonic, a surgeon-led clinic focused on quality, handpicked teams and advanced breast surgery. </p>
<p>The discussion highlights the business learning curve for clinicians, the importance of structure and team-building, and key risk issues for growth and saleability, including insurance, documentation, informed consent, and being “data room ready” for due diligence.</p>
<p><b>Episode timestamps</b></p>
<ul>
<li>01:29 Adrian’s career origins and training</li>
<li>03:40 The importance of artistry in plastic surgery</li>
<li>04:49 Leaving NHS and teaching aesthetics</li>
<li>06:43 Growing Aurora clinic and early lessons</li>
<li>08:38 Launching iQonic and attracting top surgeons</li>
<li>11:06 Business growth advice and due diligence</li>
<li>13:49 Building the Dream Team</li>
<li>17:21 NHS vs private and risk management</li>
</ul>
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<p><b>Follow Adrian and iQonic Aesthetics</b></p>
<p>iQonic profile - <a href="https://www.iqonicaesthetics.com/doctors/mr-adrian-richards" rel="nofollow">https://www.iqonicaesthetics.com/doctors/mr-adrian-richards</a></p>
<p>LinkedIn - <a href="https://www.linkedin.com/in/adrian-richards-50638411" rel="nofollow">https://www.linkedin.com/in/adrian-richards-50638411</a></p>
<p>Real Self - <a href="https://www.realself.com/dr/adrian-richards-london-united-kingdom" rel="nofollow">https://www.realself.com/dr/adrian-richards-london-united-kingdom</a></p>
<p>iQonic website - https://www.iqonicaesthetics.com</p>
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<p><b>Who are Owlicity?</b></p>
<p>This podcast was brought to you by Owlicity Insurance Advisors who support your business ambitions. Owlicity advises practitioners, owners, and entrepreneurs of healthcare practises on mitigating risks so your business can thrive. </p>
<p>Learn more about how Owlicity can support here: <a href="https://www.owlicity.co.uk" rel="nofollow">Owlicity.co.uk </a></p>
<p>Call us on 0203 988 8090</p>
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